Here at CleanerPlanner, a key feature on our Pro Plan is Mailchimp integration. Whether you’re one of our customers or not, you might be left wondering what Mailchimp is, what it’s got to do with window cleaning and CleanerPlanner, and how it can benefit you.
The following article aims to answer those questions and more:
What is Mailchimp?
Mailchimp is an online email marketing service. It allows you to easily send emails in bulk to all or parts of your customer base. However, unlike when you send a group email out from a normal email account, each and every email is sent individually for you meaning it can be personally addressed to each of your customers. You can also include your logo as well as multimedia content. As a result it looks more professional, feels more personal and is more likely to be opened and read.
Oh and you’re not left guessing there – you can see who opened and interacted with your email – information you can feed into follow up emails and other sales and marketing tactics.
Why should I use it?
Email marketing is proven as an effective, easy and cheap way to grow a business and increase revenue. As a window cleaning business, you can use it to promote additional services (like pressure washing or gutter cleaning) to your existing customers, turn leads into customers and convert cancelled customers back into clients – we cover more on how you can do those things here.
It is easy to use?
Yes! It’s very easy to pick up – that’s why Mailchimp is one of the leading email marketing services, used by every kind of business from sole traders to huge global brands.
Is it free?
If you have less than 2,000 customer emails, and plan to send less than 12,000 emails a month (which is likely more than most small to medium window cleaning businesses) then yes, it’s absolutely free! If you want to send more than that, there are various paid plans starting from $10 (£8) per month.
How does it integrate with CleanerPlanner?
At the click of a button from your CleanerPlanner account, you can import your customer’s emails and details into your Mailchimp account. As a result, in a matter of seconds, you can be ready to start your first customer email campaign.
If you’re interested in CleanerPlanner and Mailchimp integration, you can try the system free for 30 days here, with no credit card details required or obligation to sign up.
If you’re an existing customer on our Pro Plan – take a look at a step-by-step guide on setting Mailchimp integration up on your account here. If you’re an existing customer on our Starter plan, contact us to discuss upgrading your account and the other features you get access to on our Pro Plan.