Author Archives: Sarah Foster

Window Cleaning Equipment Of The Future

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In recent years, the stereotypical image of a window cleaner with his squeegee and bucket is becoming far less common, and although traditional methods still have their place in the industry, many cleaners have embraced more modern, time efficient methods like pure water window cleaning. But what will window cleaning businesses and window cleaning equipment look like in another 10, 20 or 30 years’ time? Will gizmos and gadgets have taken over, or will window cleaners still need that personal touch to ensure the best results and to connect with their customers? As the most progressive window cleaning software on the market, Cleaner Planner has taken a look at some of the possibilities for the distant and not-so-distant future of window cleaning. Are any of them serious contenders? Only time will tell!

Robots

There are already many window cleaning robots available on the market, designed for both domestic and commercial use. Robotic window cleaning systems have been implemented successfully on many high-rise buildings throughout the world. Serbot’s Gekko Facade is currently one of the market leaders. In terms of cost, Serbot maintain that their system is more cost-effective compared to manual cleaning – although it involves a higher initial investment, it pays back in the long term. Smaller robots designed for residential applications are also readily available, however, they have had much less impact on the window cleaning industry. These smaller robotic cleaners only have the battery capacity to clean just a few windows, and for some, the results are questionable. 

The Serbot Gekko Facade

The Serbot Gekko Facade

Drones

Just as some companies are developing airborne drones for deliveries, some are also developing drones for more obscure tasks – including window cleaning. Whilst engineers still have some way to go to overcome the limitations of drones for this purpose, for example flight time and the amount of pressure they can apply to a window, you might be surprised by how far they have come so far. The below video from shows the a “swarm” of prototype drones being used for commercial window cleaning. While it may not be a viable solution as yet, they are certainly a potential candidate for future window cleaning equipment, particularly in the commercial space. 

Video courtesy of window-cleaning-drones.com

Nanotechnology

They might be the latest catchwords in cleaning technology, but they are yet to really take off in the industry as yet. Inventors are looking introduce nanotechnology into various cleaning products, whether it’s a film that is applied to the surface of the glass to make it truly self-cleaning, or the use of nanoparticles in detergent so that it can be applied without scrubbing or squeegeeing. Some of these types of products are in prototype phase and are showing promising results, but they are yet to be properly tested in the mainstream.

Jetpack window cleaning

One of the more farfetched gadgets on our list, jetpacks are more likely to make you think of James Bond than they are window cleaning. However the technology itself is advancing quite rapidly.  The Martin Jetpack, still in prototype, is capable of flying up to 1000 feet high, with a 30 minute flight time and relatively low running costs. The aircraft is being seriously considered for a variety of tasks in the future, ranging from emergency response to high-altitude repair work. It’s likely to set you back £120-£200K when it goes to market, so it might be a while off being a viable option for your window cleaning equipment list, but it does sound like a lot of fun!

It’s clear to see that window cleaning is set to see lots of innovation in the next few decades. We’re excited to see window cleaners embracing new technology and the team at Cleaner Planner look forward to evolving with them.

4 Things to Consider Before Using Social Media for Your Window Cleaning Business

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If you’ve been thinking about using social media to promote your window cleaning business, there’s several things to consider before you start.

For window cleaners one of the most powerful marketing tools is word of mouth, and in some cases, social media incorporates all the benefits of this, but on a larger scale. It can provide greater customer engagement, increase visitors to your website and reduce marketing costs -however it may not be appropriate for every business. If you launch your social media presence without proper planning, you can waste a lot of time and money.

1. Choose the right platform

Choosing the right platform for your window cleaning business is important, as is knowing your audience and what platforms they are using to connect. There’s no point in deciding to set up an Instagram account, if all your customers are using Facebook, but equally the way you manage your business, and your time, may help decide which is the platform you feel will benefit you the most.

Facebook is one of the leading social networking platforms with a huge volume of users. You can create a customised Facebook page for your business where you can upload pictures and videos, direct people to your website or contact details, and (if you want) have people review your service. Of course, you can also post updates about your business and service offerings. As a social network with a stronger individual focus on personal, rather than professional use, Facebook is particularly handy for connecting with everyday consumers and generating residential business. 

Twitter only allows posts up to 140 characters, and is therefore best used for delivering short and simple messages. It’s like an elevator pitch – you can post your updates with links to a product or a certain topic with the intention of directing readers to your website. As a business you are able to share your status, a promotional deal, or a hashtag, to keep your customers and leads caught up with what is happening with your window cleaning business. Twitter has an excellent balance between professional and personal users, making it an ideal platform for window cleaning businesses that deal with both commercial and residential work.

LinkedIn is a networking platform that allows people to connect with each other for professional reasons. With more of a business to business focus, it can be a powerful tool to help you connect with your industry, source leads for commercial and contract work and identify new suppliers for your business.

2. Making time to monitor

Social media is immediate and in most cases, will need to be monitored daily. If you can’t actively manage your social media account, you are unlikely to see much benefit. Social media users expect quick responses from businesses so it is important to take this into account.

3. Plan how you’ll engage

Social media can be a great way to attract new customers, but this is most effective when your content and messaging is varied and engaging – ideally more so than that of your competitors! Plan ahead as to how you intend to engage with your followers and networks to avoid falling into the trap of posting generic, repetitive content sporadically. Once you have attracted a good following you can also focus on more personalised social media interactions.

4. Plan to deal with negative behaviour or complaints

Potential customers will often turn to social media to research your business and it can be a great way to get positive customer feedback and reviews, however there is also the risk of unwanted behaviour or negative feedback and this will need to be dealt with appropriately. Plan how you’ll deal with this in a positive way, to best minimize the impact it has on your social media presence.

Managing your social media channels correctly could increase customer loyalty and help your window cleaning business to grow. Even if you feel social media is not right for you or that you don’t have the time, simply logging on to see what your competitors are doing, or finding out what your customers are saying about you and your industry will be an interesting exercise.